As graphic design students, our team’s book, State of Mind, was created to advertise typefaces that would be sold by our fictional type foundry, Type/Sthetic. Type/Sthetic’s passion for type pushed boundaries beyond the digital world, into the “outside” world and into users’ hands. State of Mind explained how specific typefaces contained qualities and personalities that can be found in neighborhoods close to New York City’s subway system. By letting users explore New York City, with State of Mind in hand, users will memorize each font’s personality and style based on their experience exploring New York City. In addition, the front cover of this book depicted an abstract representation of New York City’s subway system using a laser cutter.
Awards
Gold American Advertising Award (ADDY), Student Award in Book Design, Washington, D.C. American Advertising Federation (AAF) (2017)
Silver ADDY, Student Award for District 2 Regional AAA Competition in Collateral Material, Publication Design, Book Design, AAF (2017)
Team
My team consisted of Nursena Acar, Javier Andres, Ana Maldonado, and myself.
My Role
For this project, we worked as a team and collaborated together on different tasks in order to create this book.
