As a graphic design student, I was assigned to select a breakfast cereal brand and redesign a cereal box to a new demographic. I selected Special K, a branch of Kellogg’s. Special K’s campaign was called “own it”. “Own it” focused on women loving their bodies, including flaws, and trying to stay healthy. Since I admired this message, I extended this message to young girls, ages four to ten, by redesigning Special K’s Fruit and Yogurt flavored cereal.
