Disneyland® Resort has several five-star restaurants that include Napa Rose, Carthay Circle, Club 33, 21 Royal, and Steakhouse 55. Since Disneyland® Resort has such an exquisite list of lavish restaurants, they wanted their Signature Dining and Hotels team to be separate from the general Disney Culinary brand. Our team decided that Disneyland® Resort’s Signature Dining team could have their own brand extension of the general Disney Culinary brand.
While working for The Walt Disney Company, I had the wonderful opportunity to design a new culinary brand extension from the general Disney Culinary brand. The general Disney Culinary brand was designed by my previous leader, Joshua Deckard. This new brand extension showcased Disneyland® Resort’s Signature Dining’s beauty, elegance, and state of the art culinary. The two banner bugs, web banners and rack card, spotlight how the Signature Dining Team created experiences using their visionary and storytelling techniques. All of these materials were used for culinary job fairs and general awareness.
Rack Card Front
Rack Card Back
Banner Bug One
Banner Bug Two
Web Banner One
Web Banner Two
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